Surf required Mobitainment to recruit contestants who bought Surf for a TV game show. The challenge was that Surf wanted the entry mechanism to be free to the consumer. Mobitainment pioneered the FMS (Free Messaging Service) where customers could send a free prompt to call back from their cell phone, with a voice reply from […]
Vaseline Men wanted an easy entry mechanism on mobile that would provide contestant information to be able to shortlist them to compete in the 12 week Strength-to-Strength Challenge. Mobitainment set up an SMS short code and USSD number to log entrants and shortlist compatible contestants in each province based on age, weight and height.
Oude Meester sponsored a 30 minute Masters of Jazz radio show on seven different radio stations. The challenge was to convert one message into several different languages. Mobitainment built up a database with an SMS competition. Participants were then sent an AVM with the DJ’s voice of the radio station they listen to, and the […]