Monthly Archives: November 2014

USSD, a Knockout for Mobile in Africa =O

No logos, no graphics, no pretty pictures… just plain text. It’s simple, it’s fast, it’s effective, it’s cheap, it’s accessible, it’s mobile… it’s USSD! USSD, a South African born marketing technology, has proved to be a “knockout” for marketers in Africa, especially for Boxer Superstores, SA’s well known Boxer Superstores, a grocery store servicing the […]