Monthly Archives: November 2015

The 4 F Words of Gamification: Fun, Fame & Fortune for Free on your Phone

These 4 “F words” of gamification are the key success factors in the recently multi-award winning Red Bull Kas’Lami Tembisa campaign: Fun, Fame & Fortune for Free on your Phone. The Game Plan Simply put gamification is the use of game thinking and game mechanisms in a non-game context. It is defined as “the process […]

RedBull KasLami_Fun Fame Fortune Free

Mobile:   “The Rising Star of Emerging Markets”

It is no secret, that for a considerable time, all eyes have been on Africa.  We have seen exponential growth in Mobile Penetration and Mobile Innovation. Globally, nations have been paying attention to Africans to see how they are solving African Problems and driving monumental change in mobile. Recently, for a slightly different reason, South […]