Mobitainment is mobile-first marketing technology consultancy
Mobitainment is a mobile-first marketing technology consultancy that specialises in reaching the majority of Africans from the high earners to the lower income consumer on entry level phones.
Smart marketing on non-smart phones… as well as smart phones.
The company has pioneered the use of a number of technologies to create campaigns that not only produce measurable marketing results for clients, but are also relevant and accessible to the consumer market in South Africa.
As active leaders in the mobile marketing industry, Mobitainment advises both brands and agencies on how best to use and integrate technology to achieve their marketing objectives, grow a data base of consumers and most importantly, to talk to and listen to their target markets.
Founded in 2006, Mobitainment has won multiple international awards over the past 8 years for the creation of mobile campaigns that are personal, fun and simple. Mobitainment earned the coveted title of “Organisation of the Year 2013” from the Direct Marketing Association of South Africa showing not only their contribution to mobile, but the importance of mobile as a medium to achieve measurable return on investment.
What makes us different…
We create brand loyalty for commodity products, by reaching consumers on their phones. We do that by helping marketers to translate technology to achieve marketing results – making it personal, fun and simple. We specialise in reaching the lower income consumer on entry level phones.
We have created campaigns that drive hundreds of thousands of entries because of our 3 success factors we pioneered:
• Free Entry Mechanism
• Multi-language – speaking to South Africans in their language
• Using celebrities to grab the consumers attention and make them feel special
Some examples of the solutions we were first to bring to market were:
We are the exclusive mobile partners for:
We are proud members of:
|Our founder, Candice Goodman, is on the Advisory Board of the Mobile Marketing Association of South Africa (MMA) and headed up the Education committee for the past 5 years. She was the first Certified Mobile Marketer in SA.|
|We are also members of other industry bodies like the IAB (formerly known as the DMMA, Digital Marketing & Media Association).|
|and Direct Marketing Association (DMA).|