Author Archives : mobiadmin

Mobile Marketing. Are you ready for next generation marketing?

Ceri James, CIO at Blue Magnet, and delegate on the Mobitainment hosted industry-accredited mCordis Professional Qualification in Mobile Marketing, asks the question… What is Mobile Marketing and how can brands gear up for next generation, connected marketing? For James’ answer and a video interview with course co-creator Paul Berney of mCordis… Read more

Video Interview James & Berney

Mobitainment hosting a mobile marketing qualification course with mCordis

   Do you want to be a trailblazer in the mobile space? Join Mobitainment and mCordis in March 2017 for the first industry-accredited Professional Qualification in Mobile Marketing. Understand the current state of mobile-influenced consumer behaviour and its impact on marketing Mobitainment will host mCordis, the mobile and connected marketing education and advisory service company […]

The 4 F Words of Gamification: Fun, Fame & Fortune for Free on your Phone

These 4 “F words” of gamification are the key success factors in the recently multi-award winning Red Bull Kas’Lami Tembisa campaign: Fun, Fame & Fortune for Free on your Phone. The Game Plan Simply put gamification is the use of game thinking and game mechanisms in a non-game context. It is defined as “the process […]

RedBull KasLami_Fun Fame Fortune Free

Mobile:   “The Rising Star of Emerging Markets”

It is no secret, that for a considerable time, all eyes have been on Africa.  We have seen exponential growth in Mobile Penetration and Mobile Innovation. Globally, nations have been paying attention to Africans to see how they are solving African Problems and driving monumental change in mobile. Recently, for a slightly different reason, South […]

USSD, a Knockout for Mobile in Africa =O

No logos, no graphics, no pretty pictures… just plain text. It’s simple, it’s fast, it’s effective, it’s cheap, it’s accessible, it’s mobile… it’s USSD! USSD, a South African born marketing technology, has proved to be a “knockout” for marketers in Africa, especially for Boxer Superstores, SA’s well known Boxer Superstores, a grocery store servicing the […]

Introducing The ‘SELL’ Phone

Awards for turning the mobile phone into a ‘sell’ phone

Introducing the ‘sell’ phone… yes, the cellphone is a communication device but it holds tremendous opportunity to be used as a selling machine. We can use this simple mobile phone as a tool to create ROI for brands, enabling them to reach at least 32 million mobile users across South Africa. This simple mobile phone […]

Boxer Super Shopper Show 2014 Case Study

Challenge With 25 supermarket chains in South Africa, the grocery stores are fighting to get their message out there and drive the shoppers into their store. And the most popular advertising tool is the printed catalogue. But with over 70 printed catalogues advertising over 1,350 grocery specials every week in South Africa, how do we […]