Advertising: mobile rules in Africa
While savvy marketers may have woken up to the merits of mobile marketing, it’s important to note that according to the last AMPS release from the Mobile Marketing Association, only 50 percent of South Africans are able to access the Internet via their phones. Mobitainment’s Candice Goodman points out that in order to reach the […]
Mobile marketing consultancy, Mobitainment has been awarded the Organisation of the Year at the 2013 Assegai Integrated Marketing Awards which recognise excellence in direct marketing. The Assegai Awards, celebrated at the Vodacom World of Events in Midrand on 21 November, recognises the best in direct and interactive marketing as well as the creative and strategic […]
Mobitainment continues to set the benchmark for mobile marketing in Africa. The leading mobile agency was again recognised for brilliance in mobile innovation, this time at the sixth annual AfricaCom Awards in Cape Town where it walked away with the award for Best Mobile Marketing Campaign for Excella Cooking Oils & Mayonnaise. Africa’s largest communications […]
Transcending the boundaries between traditional marketing and advertising channels in ways that still resonate with the synergy of a campaign, translates into successful reach while solidifying a brand’s reputation. Mobitainment did this for Excella and won a Mobile Merit Award for Cross-Media Integration in the Mobile Marketing category while placing as a finalist in the […]
In 2012, we won the Highly Commended award for the Best Marketing Campaign at the 5th Annual Africa Com Awards for our campaign “Monsta Pops Music Giveaway”.
We implemented a mobile competition to educate South Africans on colds & flu this winter from your Friendly Pharmacist courtesy of Adcock Ingram. Entry was via USSD or mobisite and we gathered info on what products they bought, where, and more info on themselves like language and location. 69% of entrants were via USSD and […]
Shower to Shower ran a campaign to “be the voice in our next radio ad!” Customers had to SMS their bar code to a Short Code and got a call back with instructions to record their very own ad… then they could share it with their friends and got them to vote for it to […]