Boston Experience it!

Boston City Campus and Business College wanted to reach out to prospective students to tell them about their new internship programme, Experience it! What better way than to talk to them where they are @ social & mobile media! Through an SMS Short code call to action driving profiling on USSD, referrals on mobisite (  and video uploads on Facebook we generated thousands of profiled leads sharing and wanting to experience it! This campaign has short-listed as Best Marketing Campaign at the 4th Annual Africa Com Awards in 2011.