Here is a quick checklist to ensure a successful digital campaign that delivers on the promise of Change, by unpacking the 6 Cs of Digital Marketing. It all starts with identifying the change… CHANGE: What is the Change Objective you want to achieve? CONSUMER: What is the human truth, or insight, you have discovered? CAMPAIGN: […]
The path paved in gold, silver and bronze… Mobitainment’s path over the past 10 years has been paved in gold, silver and bronze: 2008 Sasko Flour: Best Mobile Website in the Retail and Commerce category at the ilovemobileweb Awards 2009 Livemobile Football: First African company to win an MMA Award when it was […]
These 4 “F words” of gamification are the key success factors in the recently multi-award winning Red Bull Kas’Lami Tembisa campaign: Fun, Fame & Fortune for Free on your Phone. The Game Plan Simply put gamification is the use of game thinking and game mechanisms in a non-game context. It is defined as “the process […]
No logos, no graphics, no pretty pictures… just plain text. It’s simple, it’s fast, it’s effective, it’s cheap, it’s accessible, it’s mobile… it’s USSD! USSD, a South African born marketing technology, has proved to be a “knockout” for marketers in Africa, especially for Boxer Superstores, SA’s well known Boxer Superstores, a grocery store servicing the […]
Introducing the ‘sell’ phone… yes, the cellphone is a communication device but it holds tremendous opportunity to be used as a selling machine. We can use this simple mobile phone as a tool to create ROI for brands, enabling them to reach at least 32 million mobile users across South Africa. This simple mobile phone […]
Mobile marketing consultancy, Mobitainment has been awarded the Organisation of the Year at the 2013 Assegai Integrated Marketing Awards which recognise excellence in direct marketing. The Assegai Awards, celebrated at the Vodacom World of Events in Midrand on 21 November, recognises the best in direct and interactive marketing as well as the creative and strategic […]
Mobitainment continues to set the benchmark for mobile marketing in Africa. The leading mobile agency was again recognised for brilliance in mobile innovation, this time at the sixth annual AfricaCom Awards in Cape Town where it walked away with the award for Best Mobile Marketing Campaign for Excella Cooking Oils & Mayonnaise. Africa’s largest communications […]
Transcending the boundaries between traditional marketing and advertising channels in ways that still resonate with the synergy of a campaign, translates into successful reach while solidifying a brand’s reputation. Mobitainment did this for Excella and won a Mobile Merit Award for Cross-Media Integration in the Mobile Marketing category while placing as a finalist in the […]
In 2012, we won the Highly Commended award for the Best Marketing Campaign at the 5th Annual Africa Com Awards for our campaign “Monsta Pops Music Giveaway”.
Mobitainment won The MMA Award 2011’s Best Mobile Marketing Campaign in the EMEA Region in Relationship Building for AVBOB Funeral Services.