Category Archives : Awards


The 4 F Words of Gamification: Fun, Fame & Fortune for Free on your Phone

These 4 “F words” of gamification are the key success factors in the recently multi-award winning Red Bull Kas’Lami Tembisa campaign: Fun, Fame & Fortune for Free on your Phone. The Game Plan Simply put gamification is the use of game thinking and game mechanisms in a non-game context. It is defined as “the process […]

RedBull KasLami_Fun Fame Fortune Free

USSD, a Knockout for Mobile in Africa =O

No logos, no graphics, no pretty pictures… just plain text. It’s simple, it’s fast, it’s effective, it’s cheap, it’s accessible, it’s mobile… it’s USSD! USSD, a South African born marketing technology, has proved to be a “knockout” for marketers in Africa, especially for Boxer Superstores, SA’s well known Boxer Superstores, a grocery store servicing the […]


Awards for turning the mobile phone into a ‘sell’ phone

Introducing the ‘sell’ phone… yes, the cellphone is a communication device but it holds tremendous opportunity to be used as a selling machine. We can use this simple mobile phone as a tool to create ROI for brands, enabling them to reach at least 32 million mobile users across South Africa. This simple mobile phone […]

Introducing The ‘SELL’ Phone

Assegai Awards 2013_Onstage

Mobile Marketing Company wins Organisation of the Year from Direct Marketing Association of SA

Mobile marketing consultancy, Mobitainment has been awarded the Organisation of the Year at the 2013 Assegai Integrated Marketing Awards which recognise excellence in direct marketing. The Assegai Awards, celebrated at the Vodacom World of Events in Midrand on 21 November, recognises the best in direct and interactive marketing as well as the creative and strategic […]


Mobitainment’s Excella campaign wins Best Mobile Marketing Campaign award

Mobitainment continues to set the benchmark for mobile marketing in Africa. The leading mobile agency was again recognised for brilliance in mobile innovation, this time at the sixth annual AfricaCom Awards in Cape Town where it walked away with the award for Best Mobile Marketing Campaign for Excella Cooking Oils & Mayonnaise. Africa’s largest communications […]


Mobitainment wins international Mobile Merit Award

Transcending the boundaries between traditional marketing and advertising channels in ways that still resonate with the synergy of a campaign, translates into successful reach while solidifying a brand’s reputation. Mobitainment did this for Excella and won a Mobile Merit Award for Cross-Media Integration in the Mobile Marketing category while placing as a finalist in the […]