Category Archives : Case Studies


The 4 F Words of Gamification: Fun, Fame & Fortune for Free on your Phone

These 4 “F words” of gamification are the key success factors in the recently multi-award winning Red Bull Kas’Lami Tembisa campaign: Fun, Fame & Fortune for Free on your Phone. The Game Plan Simply put gamification is the use of game thinking and game mechanisms in a non-game context. It is defined as “the process […]

RedBull KasLami_Fun Fame Fortune Free

Boxer Super Shopper Show 2014 Case Study

Challenge With 25 supermarket chains in South Africa, the grocery stores are fighting to get their message out there and drive the shoppers into their store. And the most popular advertising tool is the printed catalogue. But with over 70 printed catalogues advertising over 1,350 grocery specials every week in South Africa, how do we […]


Adcock Ingram’s Friendly Pharmacist Competition

We implemented a mobile competition to educate South Africans on colds & flu this winter from your Friendly Pharmacist courtesy of Adcock Ingram. Entry was via USSD or mobisite and we gathered info on what products they bought, where, and more info on themselves like language and location. 69% of entrants were via USSD and […]


Shower to Shower’s ‘Live Fresh’ Personalised Ad

Shower to Shower ran a campaign to “be the voice in our next radio ad!” Customers had to SMS their bar code to a Short Code and got a call back with instructions to record their very own ad… then they could share it with their friends and got them to vote for it to […]


MonstaPops Mega Music Giveaway

Reach out to students at national road-shows to taste the Amazon Monsta Pop and sing the jingle! Entry was via Free Messaging Service (FMS) to get an automated call back from the Monsta Pop singing the jingle and asking you where your closest roadshow was. On the mobisite (www.monstapops.mobi) you could find free downloads, and […]


Foschini Mother’s Day, Mother of all Soapies brings you the Mother of all Choices

Designed to reach out to Mom’s and families to buy the TFG Gift Card for Mother’s Day, we used (amongst other mobile marketing tools like a mobisite, SMS and MMS) a free Interactive Call Back Ad which generated an AVM call back from a celebrity featured in popular magazine ads informing them of gift ideas […]


Boston Experience it!

Boston City Campus and Business College wanted to reach out to prospective students to tell them about their new internship programme, Experience it! What better way than to talk to them where they are @ social & mobile media! Through an SMS Short code call to action driving profiling on USSD, referrals on mobisite (www.experienceit.mobi)  […]


AVBOB Funeral Services

AVBOB, in providing funeral and insurance services to South Africans, wanted to show their prospective and existing customers that “AVBOB is here for you in your time of need” . We reached the target audience through a mobile call to action on traditional media using mobile mediums such as SMS, SMS Short Code, USSD and […]


Vaseline Men Strength-to-Strength Challenge

Vaseline Men wanted an easy entry mechanism on mobile that would provide contestant information to be able to shortlist them to compete in the 12 week Strength-to-Strength Challenge. Mobitainment set up an SMS short code and USSD number to log entrants and shortlist compatible contestants in each province based on age, weight and height.