Foschini Mother’s Day, Mother of all Soapies brings you the Mother of all Choices

Designed to reach out to Mom’s and families to buy the TFG Gift Card for Mother’s Day, we used (amongst other mobile marketing tools like a mobisite, SMS and MMS) a free Interactive Call Back Ad which generated an AVM call back from a celebrity featured in popular magazine ads informing them of gift ideas from various of their stores and directing them to the mobisite. This call to action outstripped all other mobile entry mechanisms, including SMS short code, as it generated a whopping 85% of the campaign entrants.