Reach out to students at national road-shows to taste the Amazon Monsta Pop and sing the jingle! Entry was via Free Messaging Service (FMS) to get an automated call back from the Monsta Pop singing the jingle and asking you where your closest roadshow was. On the mobisite (www.monstapops.mobi) you could find free downloads, and participants got an SMS to invite them to the roadshow in their area. They also won airtime vouchers from our airtime lucky packet or music hampers, tracks and ringtones! This campaign has highly commended as Best Marketing Campaign at the 5th Annual Africa Com Awards in 2012.