Top on the shopper’s mind today is that she needs to save her money – and that includes when you ask her to use her mobile phone to enter a competition and engage with your brand.
from September 2019
Think of Rewards or Loyalty Programmes, and immediately your mind goes to the retail store brands, like Clicks or Dis-Chem. Why have we not yet seen a loyalty programme rewarding customers for their regular purchase of a single brand? Because, historically there has been the big challenge of proving that the shopper actually bought the product in order to reward them, especially for brands enjoyed by the mass-market of South Africa.
from November 2018
The path paved in gold, silver and bronze…
Mobitainment’s path over the past 11 years has been paved in gold, silver and bronze:
from October 2018
Mobitainment is proud to announce that it has recently achieved a Level 2 on the Revised B-BBEE Codes of Conduct and also transformed to a 51% Black Female Owned Enterprise through the Candigital Educational Trust.
This level will allow its clients to receive 125% on their BBBEE Procurement recognition when utilising Mobitainment’s services
from April 2018
Here is a quick checklist to ensure a successful digital campaign that delivers on the promise of Change, by unpacking the 6 Cs of Digital Marketing.
It all starts with identifying the change…
CHANGE: What is the Change Objective you want to achieve?
CONSUMER: What is the human truth, or insight, you have discovered?
CAMPAIGN: What is the big idea that will deliver on that insight?
CHANNEL: What choice of channel do you give your audience to reach and engage with you?
CREATIVE: How will you execute the campaign across the different channels?
CONSEQUENCES: How will you measure what you want to achieve?
from March 2018
What is Mobile Marketing and how can brands gear up for next generation, connected marketing?from March 2017