Oude Meester sponsored a 30 minute Masters of Jazz radio show on seven different radio stations. The challenge was to convert one message into several different languages. Mobitainment built up a database with an SMS competition. Participants were then sent an AVM with the DJ’s voice of the radio station they listen to, and the DJ asked them questions about the show. Participants received an entry for every correct answer. Rewards included airtime and celebrity DJ ringtones.