Tag Archives : 2012


Adcock Ingram’s Friendly Pharmacist Competition

We implemented a mobile competition to educate South Africans on colds & flu this winter from your Friendly Pharmacist courtesy of Adcock Ingram. Entry was via USSD or mobisite and we gathered info on what products they bought, where, and more info on themselves like language and location. 69% of entrants were via USSD and […]


Shower to Shower’s ‘Live Fresh’ Personalised Ad

Shower to Shower ran a campaign to “be the voice in our next radio ad!” Customers had to SMS their bar code to a Short Code and got a call back with instructions to record their very own ad… then they could share it with their friends and got them to vote for it to […]