Tag Archives : AVM


Foschini Mother’s Day, Mother of all Soapies brings you the Mother of all Choices

Designed to reach out to Mom’s and families to buy the TFG Gift Card for Mother’s Day, we used (amongst other mobile marketing tools like a mobisite, SMS and MMS) a free Interactive Call Back Ad which generated an AVM call back from a celebrity featured in popular magazine ads informing them of gift ideas […]


Oude Meester Masters of Jazz

Oude Meester sponsored a 30 minute Masters of Jazz radio show on seven different radio stations. The challenge was to convert one message into several different languages. Mobitainment built up a database with an SMS competition. Participants were then sent an AVM with the DJ’s voice of the radio station they listen to, and the […]