Mobitainment continues to set the benchmark for mobile marketing in Africa. The leading mobile agency was again recognised for brilliance in mobile innovation, this time at the sixth annual AfricaCom Awards in Cape Town where it walked away with the award for Best Mobile Marketing Campaign for Excella Cooking Oils & Mayonnaise. Africa’s largest communications […]
Transcending the boundaries between traditional marketing and advertising channels in ways that still resonate with the synergy of a campaign, translates into successful reach while solidifying a brand’s reputation. Mobitainment did this for Excella and won a Mobile Merit Award for Cross-Media Integration in the Mobile Marketing category while placing as a finalist in the […]
In 2012, we won the Highly Commended award for the Best Marketing Campaign at the 5th Annual Africa Com Awards for our campaign “Monsta Pops Music Giveaway”.
Reach out to students at national road-shows to taste the Amazon Monsta Pop and sing the jingle! Entry was via Free Messaging Service (FMS) to get an automated call back from the Monsta Pop singing the jingle and asking you where your closest roadshow was. On the mobisite (www.monstapops.mobi) you could find free downloads, and […]
Mobitainment won the Global at the MMA Awards 2010 for the best Mobile Marketing Campaign in Direct Response for the Surf Pick-a-Box
Surf required Mobitainment to recruit contestants who bought Surf for a TV game show. The challenge was that Surf wanted the entry mechanism to be free to the consumer. Mobitainment pioneered the FMS (Free Messaging Service) where customers could send a free prompt to call back from their cell phone, with a voice reply from […]
Vaseline Men wanted an easy entry mechanism on mobile that would provide contestant information to be able to shortlist them to compete in the 12 week Strength-to-Strength Challenge. Mobitainment set up an SMS short code and USSD number to log entrants and shortlist compatible contestants in each province based on age, weight and height.
Oude Meester sponsored a 30 minute Masters of Jazz radio show on seven different radio stations. The challenge was to convert one message into several different languages. Mobitainment built up a database with an SMS competition. Participants were then sent an AVM with the DJ’s voice of the radio station they listen to, and the […]
Sasko Flour was the global winner of the best mobile website in the Commerce & Retail Category in the “I Love Mobile Web” Europe Awards 2008.A first for a South African company!saskoflour.mobi