Tag Archives : Gamification


The 4 F Words of Gamification: Fun, Fame & Fortune for Free on your Phone

These 4 “F words” of gamification are the key success factors in the recently multi-award winning Red Bull Kas’Lami Tembisa campaign: Fun, Fame & Fortune for Free on your Phone. The Game Plan Simply put gamification is the use of game thinking and game mechanisms in a non-game context. It is defined as “the process […]

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