From Mobile First to Mobile Forced – What SA Marketers need to know…

South Africans became “mobile forced” during lockdown. As marketers, when planning our mobile marketing campaigns, we need to learn how to overcome the challenges, leverage the trends, and take advantage of the opportunities arising from this “mobile forced” environment, by enabling the right mobile technology available to us. Let’s unpack what the stats are telling us and showcase local solutions that became award winning campaigns.

from February 2021

From Mobile First to Mobile Forced – What SA Marketers need to know… Challenge: Cost of Data & Airtime?

I believe the biggest challenge we have seen in the marketplace, that affects the use of mobile media and marketing, is the cost and availability of data, especially during these times.

For a while now, data could cost financially constrained South Africans 100 times more when purchased in small bundles, and during lockdown this issue has only escalated.

With Covid-19 having changed the way we communicate: the more limited access to Wifi at work, schools, community centres or in shopping malls, and the limitations and inconvenience of not being able to physically purchase more when needed, has led many South Africans to not have airtime or data when marketers need them to respond.

To overcome this challenge, let your brand sponsor your customers’ engagement by reverse billing their costs. How?

from February 2021

From Mobile First to Mobile Forced – What SA Marketers need to know… Trend: WhatsApp?

We monitor the trends in using WhatsApp carefully…

It was reported in Feb 2021 that 97% of South African Internet Users are using Chat Apps, with 93% having used WhatsApp in the past month. These figures increased exponentially during lockdown. The market research firm Kantar conducted a survey in Apr 2020 finding that WhatsApp experienced the biggest increase across media channels, with a net 71% increase over the previous month. The usage of WhatsApp may be affected by the recent announcement of their planned new privacy policy, with users being fragmented across other Chat platforms like Telegram and Signal, but we believe this to be marginal if at all.

from February 2021

From Mobile First to Mobile Forced – What SA Marketers need to know… Opportunity: Video + Data?

With a reported 98% of South African Internet users watching videos online before lockdown, and the increased viewings on YouTube during lockdown, as reported by the same Kantar survey in Apr 2020, it was found that YouTube experienced a net 70% increase as a media channel over the previous month before lockdown.

But the opportunity for marketers is in making the video engaging and relevant to the viewer… How? By combining video and data to create a personalised and/or interactive video experience. 

from February 2021

SHOPPER INSIGHTS: Today’s Tech Tips Marketers can use to Save the Shopper Money

Top on the shopper’s mind today is that she needs to save her money – and that includes when you ask her to use her mobile phone to enter a competition and engage with your brand.


from September 2019

Introducing the First Ever Single-Brand Rewards Programme in South Africa – Royco Rewards

Think of Rewards or Loyalty Programmes, and immediately your mind goes to the retail store brands, like Clicks or Dis-Chem. Why have we not yet seen a loyalty programme rewarding customers for their regular purchase of a single brand? Because, historically there has been the big challenge of proving that the shopper actually bought the product in order to reward them, especially for brands enjoyed by the mass-market of South Africa.


Today, through the collaboration of client and marketing specialists Mobitainment, ARC South Africa, and Asakhane, we are proud to say that we have beat that challenge by enabling smart technology…

from November 2018

Mobitainment reaches 11 Consecutive Years of International Marketing Awards

The path paved in gold, silver and bronze…

 

Mobitainment’s path over the past 11 years has been paved in gold, silver and bronze:


from October 2018

Mobitainment is now a 51% Black Female Owned Enterprise

Mobitainment is proud to announce that it has recently achieved a Level 2 on the Revised B-BBEE Codes of Conduct and also transformed to a 51% Black Female Owned Enterprise through the Candigital Educational Trust.

 This level will allow its clients to receive 125% on their BBBEE Procurement recognition when utilising Mobitainment’s services


from April 2018

The 6C Checklist for a Successful Digital Marketing Campaign

Here is a quick checklist to ensure a successful digital campaign that delivers on the promise of Change, by unpacking the 6 Cs of Digital Marketing.

It all starts with identifying the change…

CHANGE: What is the Change Objective you want to achieve?

CONSUMER: What is the human truth, or insight, you have discovered?

CAMPAIGN: What is the big idea that will deliver on that insight?

CHANNEL: What choice of channel do you give your audience to reach and engage with you?

CREATIVE: How will you execute the campaign across the different channels?

CONSEQUENCES: How will you measure what you want to achieve?


from March 2018

Social & Mobile get even closer in 2018

When social meets mobile, we see the best of both in our digital world…

Let’s explore their journey as their relationship gets even closer as 2018 approaches, and how we can leverage what they offer us as marketers in Africa.


from February 2018

Mobile Marketing. Are you ready for next generation marketing?

What is Mobile Marketing and how can brands gear up for next generation, connected marketing?

from March 2017