South Africans became “mobile forced” during lockdown. As marketers, when planning our mobile marketing campaigns, we need to learn how to overcome the challenges, leverage the trends, and take advantage of the opportunities arising from this “mobile forced” environment, by enabling the right mobile technology available to us. Let’s unpack what the stats are telling us and showcase local solutions that became award winning campaigns.from February 2021
From Mobile First to Mobile Forced – What SA Marketers need to know… Challenge: Cost of Data & Airtime?
I believe the biggest challenge we have seen in the marketplace, that affects the use of mobile media and marketing, is the cost and availability of data, especially during these times.
For a while now, data could cost financially constrained South Africans 100 times more when purchased in small bundles, and during lockdown this issue has only escalated.
With Covid-19 having changed the way we communicate: the more limited access to Wifi at work, schools, community centres or in shopping malls, and the limitations and inconvenience of not being able to physically purchase more when needed, has led many South Africans to not have airtime or data when marketers need them to respond.
To overcome this challenge, let your brand sponsor your customers’ engagement by reverse billing their costs. How?from February 2021
We monitor the trends in using WhatsApp carefully…
With a reported 98% of South African Internet users watching videos online before lockdown, and the increased viewings on YouTube during lockdown, as reported by the same Kantar survey in Apr 2020, it was found that YouTube experienced a net 70% increase as a media channel over the previous month before lockdown.
But the opportunity for marketers is in making the video engaging and relevant to the viewer… How? By combining video and data to create a personalised and/or interactive video experience.from February 2021
Top on the shopper’s mind today is that she needs to save her money – and that includes when you ask her to use her mobile phone to enter a competition and engage with your brand.
from September 2019
Think of Rewards or Loyalty Programmes, and immediately your mind goes to the retail store brands, like Clicks or Dis-Chem. Why have we not yet seen a loyalty programme rewarding customers for their regular purchase of a single brand? Because, historically there has been the big challenge of proving that the shopper actually bought the product in order to reward them, especially for brands enjoyed by the mass-market of South Africa.
from November 2018
The path paved in gold, silver and bronze…
Mobitainment’s path over the past 11 years has been paved in gold, silver and bronze:
from October 2018
Mobitainment is proud to announce that it has recently achieved a Level 2 on the Revised B-BBEE Codes of Conduct and also transformed to a 51% Black Female Owned Enterprise through the Candigital Educational Trust.
This level will allow its clients to receive 125% on their BBBEE Procurement recognition when utilising Mobitainment’s services
from April 2018
Here is a quick checklist to ensure a successful digital campaign that delivers on the promise of Change, by unpacking the 6 Cs of Digital Marketing.
It all starts with identifying the change…
CHANGE: What is the Change Objective you want to achieve?
CONSUMER: What is the human truth, or insight, you have discovered?
CAMPAIGN: What is the big idea that will deliver on that insight?
CHANNEL: What choice of channel do you give your audience to reach and engage with you?
CREATIVE: How will you execute the campaign across the different channels?
CONSEQUENCES: How will you measure what you want to achieve?
from March 2018
What is Mobile Marketing and how can brands gear up for next generation, connected marketing?from March 2017